- I Early April June 01-03 American Advertising Federation Y A W0 "Think, Create, Win" campaign winner announced, United States In early April, Heineken USA and the American Advertising Federation (AAF) will announce the winner of this year's "Think, Create, Win" competition. For the second year running, Fleineken USA and the AAF are challenging advertising students to address underage drinking prevention through this public service advertising competition. The Unifying Voice For Advertising™ The "Think, Create, Win" contest gives college-level students in the USA the opportunity to develop a three-part ad campaign aimed at preventing underage drinking. This year's competition campaigns focus on how to avoid getting into a car with someone who has been drinking. Students of legal drinking age developed an advertising campaign with applications for print, radio and Internet channels. The contest which closed in February—offers a maximum of eight cash awards to student members of the AAF. The announcement of this year's winner coincides with National Alcohol Awareness Month. Cayman Sevens Tournament, Caribbean In the first week of June, some of the best rugby teams from around the world will be heading to d" the Caribbean for the latest edition of the 1 invitational Cayman Sevens tournament. •■■■■■■■■■■I Rugby sevens competitions are a unique variant of the world's fastest growing sport, played with 5" seven players per side and seven minutes per half. j Fleineken has been a supporter and sponsor of JjMMananJ rugby on the Cayman Islands for the past 40 "3 \i h I years. The Cayman Sevens competition is I broadcast live on Caribbean television, reaching an audience of 112 million households.

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World of Heineken | 2007 | | pagina 9