A LITTLE HELP FROM YOUR FRIENDS
ZAGORKA'S FLAGSHIP BRAND SPONSORS BULGARIAN
NATIONAL FOOTBALL TEAM
HEINEKEN PRIZES LAUREATE SIR ALEC JEFFREYS - WHERE IS HE NOW?
the fizz
www.heinekenprizes.com
Heineken's Bulgarian operating company - Zagorka Brewery - has signed a
four-year contract through its flagship brand Zagorka to become a general
sponsor of the Bulgarian national football team.
At a special ceremony in December last year, Zagorka Executive Director
Jan Derek van Karnebeek and Bulgarian Football Union President Borislav
Mihaylov signed the agreement, which came into effect on 01 January.
"I am glad that being Executive Director of Zagorka I have the chance to
run the best brewer in Bulgaria, and by signing this contract, I will be
connected to the best of Bulgarian football," said Karnebeek at the ceremony.
"Two of the most popular Bulgarian brands - Zagorka and the Bulgarian
national football team - now stand side by side."
Winter 2007
First launched in 1998, the Vrienden van
Amstel Live concert series is one of the
Netherland's most popular music events. The
concept has also been adopted by Heineken's
Croatian operating company - Karlovacko
Pivovara - where Karlovacko Live travels to 12
major cities across the country each year.
Now celebrating its ninth sensational year, the
Vrienden van Amstel Live concert series between
19 and 28 January at the Ahoy stadium in
Rotterdam again showcased some of the
Netherland's most popular performing artists.
Dutch superstars Frank Boeijen, The Sheer
and Guus Meeuwis - among many others -
performed to sell-out crowds in eight
spectacular concerts.
Every two years, the Royal Netherlands
Academy of Arts and Sciences (KNAW)
and the Alfred Heineken Fondsen
Foundation present six representatives
from the global arts and sciences
community with a Heineken Prize. The
awards, established by Alfred Heineken in
1964 recognise and promote a passion
for learning and entrepreneurship.
In September last year, Professor Sir Alec
Jeffreys, from the Department of Genetics at the
University of Leicester in the UK, won the Dr. H.P.
Heineken Prize for Biochemistry and Biophysics in
recognition of his discovery of the genetic
fingerprint.
Five months after the awards ceremony in
Amsterdam, we asked Professor Jeffreys what it's
like to be included in the prestigious list of
Heineken Prize winners.
"It is absolutely terrific to have won the
award, and the news came as a complete
surprise. Nominations are strictly confidential, so
I had no idea," says Professor Jeffreys with a
laugh. "The Heineken Prizes have a very high
reputation as awards, next to the Lasker Prize
and of course the Nobel Prize. To be paid for
what I enjoy doing is one thing, but to win awards
for my work is fantastic."
First developed by Professor Jeffreys in 1984,
genetic fingerprinting has become a crucial
component in the global fight against crime.
Forensic samples of DNA can be used to
accurately identify humans as every individual
has a unique genetic code. Professor Jeffreys'
research has also had a huge impact on paternity
testing and immigration disputes.
Having won the award, professor Jeffreys
continues his research, exploring the fundamental
processes that generate diversity on our DNA
and using his new techniques to investigate the
impact that environmental factors have on
hereditary mutations.
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