Winter 2007 A bustling city night club which is crowded until the early hours of the morning. The barmen, dressed in blue jeans, T-shirts and sneakers, are friendly and always eager for a chat while they tap you a cold glass of Heineken. But don't mistake the casual atmosphere for sloppiness, the relaxed atmosphere is part of jojo's rationale. The highlight of the club is an 80s-style double-decker bar with a sugar-pink chandalier hanging in the centre - Sultan Muhammad IV meets Andy Warhol. Situated on the top floor of the Besiktas Plaza, Vogue offers spectacular views of the entire city. Through the enormous windows, both the Asian and European districts of the city can be admired. It's a tightly designed outlet, and glamour is central. Dark wood contrasts with the white interior. Vogue's sushi bar is extremely popular, particularly among the local celebrity crowd who come for a California roll. While a range of top international beer brands are sold, there is absolutely no branding except for Heineken. Built in behind the wooden bar is a chique cooler with stylish Paco bottles on display. Akaretler Besiktas, Istanbul 90 (0) 212 227 2545 www.istanbuldoors.com PAGE 41

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2007 | | pagina 43