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02-03 The Fizz: catch up on the latest from the World of Heineken: seven-a-side
rugby in Dubai; the St Petersburg beer museum; Vrienden van Amstel in
Rotterdam
04-05 The Heineken BeerTender®- tapping a genuine draught beer at home has
I never been easier
A i*'"' 1'''. onboard luxury cruise liners
- is» 10-13 In September and October this year, Heineken will again be the official beer
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of the world's fourth largest sporting event, the Rugby World Cup tournament.
We give you the low down on all of the action to come
14-15 Eva Green, Hollywood's newest Bond girl, speaks to World of Heineken
about her role as Vesper Lynd from the blockbuster movie Casino Royale
18-19 The Xtra Cold ice bar: Amsterdam joins the exclusive list of world capital
cities boasting spectacular ice bars
26-28 Media: we give you an inside look at the latest Heineken commercials and
ad campaigns and packaging developments from around the world
29 Cool Stuff: Heineken's premium magnum bottles; Champion's Planet watch
and Coolpack; David glasses in Ireland
.vpL I V E tastefull 30-31 Exploration of Light: Heineken Premium Light and Amstel Light, two import
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heavyweights on the US beer market
33-36 Austria's Hahnenkamm Race - World of Heineken straps on its skis and
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heads to the Tyrolean slopes for the Alpine World Cup's number-one downhill
38-39 Brasserie Almaza in Beirut - Heineken's operating company in Lebanon
showing great courage under fire
40-41 Cosmo Bars - Istanbul: the gateway linking Europe and the Middle East, this
I Turkish metropolis is an oasis of trendy bars and nightclubs
February 2 007. The World of Heineken is published twice a year by Heineken N.V., Group Corporate Relations. If you have any suggestions or comments,
please send them by e-mail to the editor. Partial or full reproduction of articles or illustrations is only permitted with the editor's explicit consent. 2007,
Heineken International.
Publications Manager: Krishna Nilsson, k.nilsson@heineken.com, Chief Editor: Richard Jurgens, chiefeditor@heineken.com, Web Editor: Chris Bull,
c.bull@heineken.com. Photography: Gregor Servais, Getty Images and Kitzbuhel Council Archive. Text: Chris Bull, Eddie Butler, Richard Jurgens and Garry
Piggott. Art Direction: Thieme Communicatie Design, Jacob Ophof. Printing: Drukkerij Groen, Leiden.
