HEINEKEN AND UEFA CHAMPIONS LEAGUE
ENJOYED TOGETHER AROUND THE WORLD
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In 2005, the Heineken brand became a major sponsor of the UEFA
Champions League following 11 successful years of Amstel sponsorship.
Now in its second year of partnership, Heineken has launched a new
advertising campaign, leveraging the truly international premium status
of both Heineken and the Champions League tournament.
Some 14 10-second break bumpers have been produced, each
featuring football fans enjoying Heineken and the Champions League
together in a range of far flung locations. The beautiful Cook islands,
an igloo in Greenland, the Calgary tower in Canada and a boat floating
in Shanghai's bustling harbour are just a few of the exotic locations
featured in the spots.
"This new Champions League advertising campaign connects
Heineken as 'the World's Quality Beer' with the international nature of
the UEFA Champions League, by showing that Heineken and UEFA
Champions League are enjoyed together in unique places around the
world," says Walter Drenth, Global Advertising Manager Heineken.
"For the break bumpers, the locations on different continents
emphasise this worldliness," says james Goode, Advertising Project Manager
at Heineken. The break bumpers will be aired during live matches and
highlight programmes worldwide.
In addition to the new series of break bumpers, Heineken has also
produced a new thematic commercial 'space', which depicts astronauts
enjoying Heineken and the UEFA Champions League from the MIR space
station. The commercial has been produced with two versions (featuring a
Heineken bottle and a DraughtKeg) and are available in 25-second, 30-
second and 45-second edits.
The new advertising will be aired as of the next UEFA Champions
League matches on 20 and 21 February.
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Screenshots from the newest commercial
