Major corporations are increasingly
integrating socially responsible practices
in how they do business, especially in
developing economies. One of the
challenges they face, however, is
measuring the impact of their business on
local communities. Heineken has taken
the lead and developed a tool that will
R enable itself - and other companies - to
provide proof that multinationals can and
do have a major positive impact on the
societies in which they operate.
Text: Garry Piggott
Winter 2007
