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HEINEKEN'S
HORECA CITY
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SHOWROO
Horeca City a unique showroom designed to inspire hospitality managers
to develop outlets with atmospheres that create a more enjoyable beer
experience.
Horeca City an initiative of Heineken Brouwerijen in Amsterdam
eight life-size café, restaurant and bar outlet designs, where ambiance and
character are central.
"Horeca City is an innovative project which offers representatives from
the hospitality sector the ideal environment to gain insights and inspiration
for their business," says Ronald den Elzen, Horeca Manager at Heineken
Brouwerijen. "All of our working outlets have been specifically designed to
reflect an atmosphere that will be attractive to customers, with interiors
which encourage clients to stay longer, to spend more, and enjoy a more
pleasurable beer experience."
The Horeca City complex comprises: trendy club, party-style lounge,
hotel bar, restaurant bar, sports bar, traditional pub, recreational pub and a
high-end premium outlet.
Since first opening in November last year, more than 2,000 people from
486 horeca outlets have visited Horeca City. Heineken Brouwerijen expects
that some 3,000 people will have toured the complex by the end of its first
year in operation.
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