m v r 1,1 ijwsj Athens' A-list party people as well You're lucky: it's a brilliantly hot day and where are you? At the office? Doing yard work? Stuck in a traffic jam? Of course not, you're on a lovely beach, toes sticking out from under a thatch umbrella as your body feels the waft of a warm breeze against it. The sea is perfect today, a Matisse blue that dazzles the eye when you take off those sunglasses long enough to look at it. Your biggest priority is catching the waiter before he heads back inside. He scribbles your order and before you know it, returns, expertly stepping across the soft sand, a tray full of drinks with yours—an ice-cold Heineken—swaying in the sun. You take it in your hand, it's practically freezing. You sip; it's so cold in your mouth you have to take it slow. But as liquid meanders down your throat, you feel an amazing sensation, as though the temperature of the whole beach has changed. Somehow, more than a sweët drink, more than a cocktail, this beer hits the spot better than anything. This is one of life's truly sensual moments. If you had a last request, this might well be it. If, unluckily, you aren't on the beach right now, we're going to do the next best thing: we'll travel there together. And the ice cold beer I mentioned? It's going to be our tour guide of sorts. We'll travel with it from the brewery where it was brewed, over land and even sea, out to a picture perfect Greek island, and eventually end up on one of the most beautiful beaches in the world, at a place called Panormos on the lovely island of Mykonos. And, just for a kick, when the sun goes down (and until it comes up again), we'll do some serious clubbing. Our little beer guide knows some amazing places, the kind of VIP spots where Madonna and David Beckham party. But don't think that this is going to be all play: there are some serious things we have to deal with. Getting a cold beer on the beach doesn't just happen like that. There's a whole system in play, millions of euros at stake and an army of logistics that goes into getting bottles, cans and glasses of cold draught beer into our sandy hands and onto our dry lips. So grab your towel, some sunblock and let's go, the plane is waiting. -- i - ?9r •m, - Text: Safti Cofeman lma§"e: Fotini Georgiadis as jetsetters start off in the famous Cameres bar PAGE 11

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2006 | | pagina 13