Heineken Prize winners have gone on to win even more accolades. even Nobel Prizes Small countries, big prizes Setting the standards high NOBLE ALFRED MEETS Text: Nanci Tangeman Images: Helneken ALFRED NOBEL Alfred Heineken Alfred Nobel There are two Alfreds in the world of distinguished awards: one a Swede; the other a Dutchman. They say one man invented dynamite; the other invented "global beer marketing as we know it." One Alfred bequeathed his fortune to five international prizes, for physics, chemistry, physiology or medicine, literature and peace. The other founded awards in biochemistry and biophysics, medicine, environmental sciences, history and art. The first man, Alfred Nobel, never lived to see the legacy of his bequest. The second, Alfred "Freddy" Heineken, saw over 30 prizes awarded over the last four decades of his life. Similar, but distinctive, the legacies of the two Alfreds live on in the awards bearing their names: the Heineken Prizes and the Nobel Prizes. Today there are six Heineken Prizes, including a new one since September those for cognitive science, history and art. Nobel's will stipulated that his original five prize categories remain. The Bank of Sweden added a sixth prize, for economic science, in Nobel's name in 1968. The awards are separate, but they are not unrelated: seven of the Heineken Prize winners have gone on to win Nobel Prizes later in their careers. Dr. Christian de Duve, 1973 Heineken Prize winner for his discovery of the cell organelles called the lysosome and peroxisome, set the expectations high for future winners when the following year, he won the Nobel Prize for physiology or medicine (with Albert Claude and George Emil Palade.). De Duve's Heineken award was the Dr. H. P. Heineken Prize for biochemistry and biophysics. That award for biochemistry and biophysics is also the Heineken Prize which has produced the most Nobel Prize winners—three in addition to de Duve: Dr. Aaron Klug (1979) won the Nobel Prize for chemistry in 1982; PAGE 45

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2005 | | pagina 47