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NOVEMBER 2005
8. B. Friends star Jennifer Aniston starred in a Heineken commercial: in a
supermarket she asks a tall guy to reach for the last six-pack of
Heineken from the top shelf. The guy recognises the famous actress
and is, of course, willing to help her. But when he has the last Heineken
beer in his hands, he quickly changes his mind, keeps the Heineken to
himself and walks away.
9. The correct answer is B. Heineken has more than 120 brands in its
different countries' portfolios and the number is growing all the time.
1. The answer is B. A little house built with World Bottles has been sitting
in the Netherlands for many years. Because of the weight of the WoBo's
the transportation costs were so high that Mr. Heineken reluctantly
decided not to use them.
2. Answer A. The Heineken A-Yeast is cultivated in the Zoeterwoude
brewery and shipped once a month to all breweries in the world where
Heineken beer is made.
3. Answer C. is correct. Paco is the name of an aluminium bottle for
Heineken, originally from France. Now the bottle is also available in the
Netherlands on a small scale.
4. Answer C. Heineken is so popular worldwide that an astounding nine
billion bottles of Heineken beer are sold each year. And the number is
growing.
5. The correct answer is C.
6. C. Although Heineken can be found in just about every corner of the
world, there are still some spots that are not green (yet). Western
Sahara is such a place.
7. B. Over the past two decades Heineken has managed to reduce
consumption of water dramatically. Twenty years ago breweries used
twelve litres of water to brew one litre of beer.
10. C. Heineken breweries in Africa have used sorghum to replace barley in
local beers at times of import restraints. Carrots are definitely not used
in beers. Not even in red beers.
11. B. Ten years ago the Heineken name was not very common in China.
At that time it was important to have a Chinese brand name with a
positive meaning. Heineken opted for Hé-Lik, meaning "joy" and
"strength". Nowadays everybody there can order Heineken.
12. C. As early as the 1870s, Gerard Adriaan Heineken exported his
Heineken beer to what was then the Dutch Indies, present-day
Indonesia.
13. A. "Heineken reaches the parts other beers cannot reach" was the
tagline of a hugely successful advertising campaign in the UK in the
1970s and 1980s. The humour and consistency of the campaign was
appreciated nationwide.
