THIRST UPDATE: THE REGIONAL CHAMPIONSHIPS www.heinekenmusic.com interview Text: Jules Marshall Image: Getty Images It's coming down to the wire: January 7th, 2006, sees the ultimate showdown of the Thirst finalists, Heinekens global music event, as four DJs representing their regions, compete for the top prize of Thirst's best global DJ of the year. The top DJ from the Asia Pacific region, DJ Adhe (Indonesia); from Africa and the Middle East, DJ Hak X (Morocco), and from Europe, DJ Ronin (Denmark), will find out who they will be up against from the Americas as a regional finalist is chosen this December in Argentina. All DJs hungry for the prestige that Thirst bestows on the winner, all ready to make the big time. Since its inception in 2003, Thirst DJs have played to more than 250,000 clubbers, some of the best international electronic musicians lending their hands and ears to make Thirst a recognised competition to find new talent. The global winner receives a coveted prize. We caught up with one of the finalists, DJ Ronin from Denmark, to ask him how he is gearing up for the big final and what he expects to find in Johannesburg come January 7th. WOH: Tell me about what you're up to these days; you're doing some studio music I've heard. DJ RoninYeah, mostly DJing in the weekends; Thursday, Friday and Saturday. I have a few regular clubs, Park and Envy, and I'm doing gigs around. But I'm also arranging my own projects, my own club nights but more like a festival, up to like, 3,500 clubbers. We call our collective Urbanical. We do R&B, house, garage and drum bass. I also do a big festival called Raw which is really cool; thirty different DJs. WOH: You're a busy camper! DJ Ronin: I like to keep busy! Last week in London I played three different venues; that was pretty full-on. Sometimes I play one set, sometimes two or three, or a long set, it just depends. WOH: What are you into these days music wise? DJ Ronin: Electro and tech house are what I like most at the moment. But I have a big collection; I have lots of drum bass because I used to spin that a few years ago. At the first Thirst competition I played breaks mostly. I like different styles. WOH: Tell me about Thirst, how did you get involved in that? DJ Ronin: Well, I had some friends who told me Thirst was being held again. I'd heard about Thirst but not before the final. Heineken was sponsoring Raw (they agreed to that before I entered the competition!) so I thought I'd send a mix-tape in and I got picked. I only heard I was playing a few days before the gig; I heard on Thursday and I had to play on Saturday. From there I played in the national Danish competition to around 1200 people and then in Croatia to 3000 or so. But I try to keep my feet on the ground; my friends are my reality check. WOH: How does the cooperation with Thirst work? y DJ Ronin: The national winners are promoted inside their country and the European regional winner is promoted across the continent. WOH: What's your expectation, what do you ideally want to get out of this? DJ Ronin: Getting to play places that I would normally have to work hard and for a long time to get into. Taking a short cut to some things is what I'd expect Heineken to help me with. It always helps when you get a name; I realise that you have to work hard to get that name though. Winning a competition isn't going to give you that name automatically, you still have to work hard. WOH: Tell me about the grand finale. Who are the guys you've been checking out? DJ Ronin: I've been checking out DJ Adhe, he's good, but I haven't had the chance to listen to the Moroccan guy yet and we'll see who wins in the Americas. I should google around and check out their music. But I'm excited; it's going to be great! PAGE 29

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