"Do you know what has really given me sleepless nights in the
last few years? The weak dollar and the economy. Factors that
I could not control or change. That is extremely frustrating."
READY FOR
HEINEKEN
LIGHT
For more than five years, Frans van der Minne has been
managing director of Heineken USA. Five memorable years.
Not always easy, but certainly fascinating. Before he goes back
to Holland he has two more jobs to do: the integration of
FEMSA's Mexican brand portfolio within Heineken USA and
preparing for the introduction of Heineken Premium Light.
Heineken USA is sticking its neck out with Heineken Premium Light. But
although the introduction of the very first brand extension of Heineken
outside of Holland is exciting and a huge challenge, Van der Minne is not
losing any sleep. "Do you know what has really given me sleepless nights in
the last few years? The weak dollar and the economy. Factors that I could
not control or change. That is extremely frustrating."
