Minden mas illuzió, a Kaiser uaiódï. After two acquisitions, Heineken created Grupa Zywiec in 1999 with majority control of all breweries. It was a good building block acquisition, and quickly established volume position in the marketplace Zipfer - brewed in Austria - is an answer to the market that demands a lighter beer An amazing 25% of all advertisement expenditures in CEE are spent on beer

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2005 | | pagina 17