v
giving parents
the information
they need to educate
their children about
responsible drinking
is a really good
contribution to
society...
V
Education within the family
I
NOVEMBER 2004
range of issues is addressed. The reports show some of the best
we have to offer across the company. It is rather impressive to
see how committed people are and what has been achieved."
One example is Marisol Bravo, Manager Corporate Affairs, CCU
Chile. 'Education within the family' Companias Cervecerias Unidas
S.A. (CCU) in Chile was looking for different ways of curbing
alcohol consumption among underage drinkers. The legal
drinking age in this South American country is 18, but the reality
is that many adolescents under that age have tried alcohol at
least once. Most educational programmes are geared towards
informing young people. CCU's 'Education within the family'
programme is one of the few that are directed at the parents.
'Giving parents the information they need to educate their
children about responsible drinking is a really good contribution
to society,' says Marisol Bravo. This is only one example of
Heineken's social responsibility on a local level.
Striving for sustainability requires a joint effort. It depends on
transparent communication with the various target groups:
not only the employees, but also customers, shareholders,
non-governmental organisations, the international media and
other interested parties. The integral version of the Sustainability
Report can be viewed on the Corporate website
www.heinekeninternational.com.
MARISOL BRAVO
