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Social sustainability
Casebook
THE WORLD OF HEINEKEN
the results of this policy. It shows, for example, that Heineken has
been successful in further reducing the consumption of water and
energy, and has been successful in recycling co-products and in
measuring indirect C02 emissions.
In the journey towards a more sustainable future Heineken can
report good results in terms of social sustainability. Areas where
further improvement is required are also identified. Operating
companies have given priority to a wide range of social responsi
bility issues. According to the report, extra efforts are required in
further implementing the Heineken alcohol policy, the business
conduct policies and the policy on supply-chain responsibility.
Necessary programmes such as Alcohol Work, Responsible
Commercial Communication and the Whistle blowing procedure ra
are already in place or are currently being prepared. w
se
In our organisation there are many examples of Heineken's Ei
journey into a more sustainable future. In the internal casebook O
'Living our responsibility' local initiatives by operating companies CI
in Austria, Chile, China, Congo, France, Italy, Netherlands, Nigeria, S.
Rwanda, Switzerland and the United States, are explained. The al
cases demonstrate the commitment to further advancing the di
sustainability of operations. Thony Ruys explains: "In our daily is
work we try to maximise our contribution to the sustainable nature le
of our operations and to our communities. In the internal casebook in
and the external report that have now been published, a wide p
