TOWARDS
SUSTAINABILITY
...We try every day to make a positive contribution to the lives of those
who come into contact with our company and its products: employees,
consumers, customers, suppliers, shareholders and all other stakeholders.
At the same time, we make every effort to minimise any negative effects
of our operations. We realise that we cannot do this alone, and we
therefore seek to maintain an active relationship with our stakeholders"...
Thony Ruys, Chairman of the Executive Board
Corporate sustainability
As an organisation representing many nationalities and cultures,
Heineken has a place at the centre of the communities in which
it operates and its performance depends on the sustainability of
those communities. Every day Heineken tries to make a positive
contribution to that sustainability. Heineken's Sustainability
Report, published in September 2004, presents the
achievements across the entire organisation and the priorities
regarding future improvements.
The first Environmental Report, published four years ago,
addressed the environmental performance of the European
Operating Companies. This was followed two years later by
Heineken's Safety, Health Environment Report, which expanded the
coverage both geographically and thematically. The Sustainability
Report under review goes still further: it deals with and renders
account for the performance on all economic, environmental and
social issues.
The three core values - respect, enjoyment and a passion for
quality - are important elements in the programmes relating to
economic, environmental and social sustainability, three dimensions
that are strategically important for Heineken. Developing these
dimensions yields valuable management information and will
