What is the reason why Heineken was chosen as grand
sponsor together with six other companies? What did
Heineken have to offer that was better than the others?
A Grand Sponsor is chosen on the basis of its good reputation, its
fnimleealSiPJtiah
GcüiudUtnl I ipirih
Provider and provides concrete rights and specific benefits for
each Sponsor that vary according to the Sponsorship level and
the amount of the investment. Grand Sponsors have similar rights
as the Top Sponsor but at a national level.
outstanding work practice and its commitment to society's well-
being. Heineken and the Athenian Brewery in general, comply fully
with all the above. For Heineken, the Olympic Sponsorship is the
cornerstone of a wide sponsorship programme, which the
company has implemented in its effort to enhance the Arts and
the Athleticism. The Olympic Games constitute a unique
opportunity, not only for Heineken, but also for the Athenian
Brewery in general, to confirm the values that have always been
a cornerstone of the way it has functioned since its first
PAGE 43
