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BEERTEND
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...large potential for
BeerTender...
Beeflënder
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Following the successful launch of Heineken in BeerTender kegs,
Amstel and Brand are now also available in this new format in
the Netherlands. One million BeerTender kegs have already been
sold since the introduction of the compact home dispensing
system by Heineken and Krups in March of this year. Amstel and
Brand in BeerTender kegs will be on sale from the end of
October.
waiting. Jan Derek van Karnebeek, General manager of Heineken
BeerSystems, explains: "We see it as a confirmation that we are a
leader in innovation with the introduction of BeerTender by the
fact that other breweries are now following our example. Having
sold one million Heineken kegs in a small country like The
Netherlands indicates the large potential for BeerTender in other
markets in the world."
As with the BeerTender launch earlier this year, the Amstel and
Brand BeerTender kegs will be rolled out in stages. The launch
will be supported with TV commercials and 'viral marketing' in
the form of an online game.
Although this milestone confirms the success of BeerTender,
Heineken is aware that the competition is not just sitting and
Heineken took the initiative to find an innovative solution to meet
growing consumer needs for high-quality experiences at home,
which includes enjoying a high-quality draught beer. BeerTender
is the only appliance in the world that enables consumers to do
just that. The system is easy to use and keeps the compact keg at
ideal temperature and high-quality for three weeks.
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