FUTURE GROWTH
THROUGH ACQUISITIONS
...building
the platform
for future
growth...
Sobol
Fürstenbergische
HEINEKEN ACQUIRES IN RUSSIA AND GERMANY
THE WORLD OF HEINEKEN
As part of the company's strategy, Heineken wants to build a
platform for future growth in both mature and developing markets.
Heineken wants to pursue this not only through balanced
organic growth, but also through acquisitions and partnerships.
At the beginning of October 2004, Heineken announced its
acquisition of the Sobol brewery in Russia and a few days later
yet another acquisition: Fürstlich Fürstenbergische Brauerei in
Germany. Two examples of acquisitions in two important markets
that are consistent with this strategy and that will contribute to
building the platform for future growth.
By acquiring the Sobol Beer Brewery, Heineken has reinforced its
strategic position in Russia. With Heineken St Petersburg brewery
growing by 15% to 20% per annum, the acquisition will provide
immediate additional production capacity for the Russian national
brands Bochkarev and Ohota.
The acquired brewery is a brand new company: it was newly con
structed in August 2003 and has in the meantime achieved a total
volume of 0.2 million hectolitres. The two brands currently brewed
include Sobol and Zhigulevskoye. Jean Francois van Boxmeer,
Member of the Executive Board of Heineken N.V., commented:
"This acquisition fits perfectly in our growth strategy for Russia
following our recent acquisition of the Shikhan and the Volga
Breweries. It reinforces our number three position and further
strengthens our distribution and sales platform in this fast growing
beer market."
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In Germany, Heineken - through the joint venture Brau Holding
International AG - acquired Fürstlich Fürstenbergische Brauerei.
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