...Bintang Zero,
a taste and image
similar to beer
but with zero
percent alcohol...
appropriate, such as family gatherings or a day at the beach with
friends. The launch of Bintang Zero also permits the well-known
Bintang brand to reappear on television, billboards and print after
several years of near invisibility.
Do recent new brand introductions lead the way for Multi Bintang
to transform itself into a producer of beverages, rather than just
a brewer of beer? The answer to this question must be 'yes and
no'. Although the way to owning new market space and reaching
new customers is clearly through these new alcohol-free brands,
Bintang Pilsner still remains the company's mainstay and accounts
for over 70% of company sales. In fact, with the introduction of
locally brewed Heineken, the Indonesian beer drinker has never
had it better. Multi Bintang is realising its goal of providing all the
right beverage choices at the right time for the widest spectrum
of the Indonesian market.
