...Heineken s Sustainability Report presents the achievements
across the entire organisation and the priorities regarding
future improvements...
Wi'ttrit
...Heineken has a clear interest in fighting HIV/AIDS. The Highly
Active Antiretroviral Therapy (HAART) programme is a
successful treatment scheme...
Heineken's successful dance music event visited over
thirty-one countries in 2004. A truly global event that mixes
the biggest names with the best of local talents...
mru
jtr
...Heineken announced in October 2004 its acquisitions:
the Sobol brewery in Russia and a few days later the Fürstlich
Fürstenbergische Brauerei in Germany...
...the PET bottle for beer is hot in Bulgaria and Zagorka Brewery
has taken the lead in the growth of this rapidly expanding
segment
i'80 °il' i
kjj
...Since the introduction one million BeerTender kegs have
already been sold. Amstel and Brand are now also available in
this new format in The Netherlands...
I GRAND SPONSOR
Athenian Brewery and Heineken were a Grand National Sponsor of the athens 2004 oympk games
r the Athens 2004 Olympic Games. Read more on this successful
of the Athens 2004 Olympic Games. Read more on this successful
sponsorship
...Amstel is a perfect complement in Dinal Brewery brand
portfolio, to the local Kazakh brand - Tian-Shan, licensed
Bochkarev and the imported Heineken brand...
pfïw 1
■Mil
...Heineken USA was honoured nationally because it has been
named among the top fifty Best Small Medium Companies to
Work for in America...
rS'SKS
m
...Heineken has been the owner and organiser of the Heineken
Jammin Festival, the biggest Italian music event which is
considered as one of the top European festivals...
ï- i ïr*^sM i
I /IB.
Altijd het lekkerste biertje tt
J O W Heineken
maP'StL
NOVEMBER 2004 The World of Heineken is published twice a year by the Corporate Communication Department of Heineken International. If you
have any suggestions or comments, please send them by e-mail to the editor. Partial or full reproduction of articles or illustrations is only permitted
with the editor's explicit consent. 2004, Heineken International.
Editor Karin Heere, e-mail: karin.heere@heineken.com Translations Alan Hemingway, Ridderkerk Photography The Beeidredaktie, Hendrik Jan Smit
and others Copy Karin Heere, Jan Kroese and Jan Willem Ebbinge Art Direction/Lithography Ctrl+N, Amsterdam, e-mail: harrie@ctrl-n.nl Printing
Grafisch Bedrijf Tuijtel, Hardinxveld-Giessendam (print run 15,000 copies)
