...she is a great example
of the success that Thirst
can bring
j-f neineken in
Found@Thirst events. The search for local talent will be maintained
but will now be extended by adding regional contests. There will
be four regional contests: Europe, Asia Pacific, Latin America,
Middle East and North Africa. The finalists from the local Thirst
contests will therefore take part in the regional competitions.
The four winners from the regions will ultimately face off against
each other in a global contest for the title of the world's best new
talent. A professional jury, consisting of top DJs and people from
the music industry, will then decide who is the world's most
talented new DJ.
Thanks to these new impulses Thirst is evolving into an even
broader event that will link up even more closely to the target
group. Freek de Wette and Linda Berkel look to the future of
Thirst with confidence and feel that it is bound to increase the
relevance of Heineken for this group of young adults even further.
And that, after all, is the ultimate aim of the whole exercise.
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