Facts Figures NOVEMBER 2004 to the music they love and in order to achieve that it works closely with the world's topmost DJs. Initially it was Paul Oakenfold, the man who is considered have started the dance scene in the UK. For the 2004 season Paul was joined by other renowned names such as Pete Tong, Danielle Davoli, Ferry Corsten, DJ Tiësto (who performed at the opening ceremony of the 2004 Olympic Games in Athens) and Smokin' Jo. In the first tour that started in 2002 and concluded in 2003, more than 100,000 clubbers in 23 different countries visited a Thirst event. And the numbers and enthusiasm grew year after year. DJ Tiësto, who joined Thirst in 2004, is thrilled by the event: "Thirst is a great opportunity to reach audiences on a global level by giving them a party they've never experienced before." Thirst is much more than a big event with performances by world-class DJs. Thirst is about mixing the biggest names in dance music with fresh ingredients; it's about discovering the best local talent. In close cooperation with local promoters, media, venues and DJs, Fleineken Music uncovers fresh DJ talent during Found@Thirst. During regional heats the best four to six DJs are chosen to contest the final where they will be judged by the main PETE TONG RELEASES 4, Thirst toured 23 countries in 2002-03 and will tour a total of 31 countries throughout 2003-2004 So far Thirst has visited over 200 different clubs/venues Fleineken has staged 207 Found@Thirst events 5,637 DJs have entered the Found@Thirst competitions Thirst DJs have performed in front of over 200,000 clubbers Every Thirst event needs five tons of sound lighting equipment Production of each Thirst event requires a core crew of 22 and a local crew of 12 people.

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World of Heineken | 2004 | | pagina 17