THIRST STRIKES GOLD AT MOBIUS
ADVERTISING AWARDS
HEINEKEN SWITZERLAND LAUNCHES NEW
WEBSITE
FLY VIRGIN, ENJOY HEINEKEN
Thirst, the ongoing worldwide Heineken
dance event, won the gold award for the
best integrated campaign in the Recreation,
Concerts, Plays and Entertainment Events
category of the Mobius Advertising Awards.
Over 5,000 candidates from 37 countries
entered the competition, proving the
Thirst project to be among the best in the
world. Heineken Music Releases Thirst
prides itself on being a lot more than just
a club night. The events are dance music
spectaculars, supported by an extensive
communication and marketing plan using
TV, radio, outdoor, new media, internet,
promotions, in bar activity and PR. The tour
visits over 40 cities throughout 2003-2004
and features a number of internationally
renowned DJs like Tiësto, Pete Tong and
Paul Oakenfold.
At Thirst, top DJs like Tiësto show their stuff to
clubbers all around the world
With their own website, Heineken Switzerland is able to
communicate on a local level
Heineken Switzerland launched a local
website, www.heinekenswitzerland.com.
The website has been launched to
communicate with the press and other
parties about important local issues like
social responsibility and specific market
news. The international corporate website,
www.heinekeninternational.com was used
as a base to develop the Swiss version, using
strict content and design requirements to
meet specific market demands, without
compromising the overall look and feel of
the international corporate website. Other
countries will follow in the near future,
Heineken Ireland's new website will be
launched this July.
Heineken is now being served on Virgin
Atlantic flights around the world. Heineken
is globally listed in all classes and at their
to the airport. In the airport lounges
passengers experience new brands and
services, like a cocktail barman and
major airport lounges at JFK, New York and complimentary massage. Onboard
London Heathrow. The two-year deal made customers can take a drink at the bar or
with Heineken Duty Free Airlines makes
Heineken available to 4 million passengers
a year at an altitude of 30,000 feet. Virgin
Atlantic is well known for the commitment
to provide innovation and enjoyment to its
passengers. At pre-boarding, for example,
Virgin Atlantic provides a limousine service
receive a full beauty treatment.
Passengers of Virgin Atlantic can now enjoy Heineken
at 30,000 feet
