eighty
employees visit
the outlets
day in day out
Rocky Beginnings
People
Coors Light travelled a long way from the Rocky Mountains of Colorado to join the
Heineken family seven years ago on a franchise agreement. Since then, Coors has
played an important and complimentary role satisfying consumer tastes for lighter
beer within Heineken Ireland's portfolio, with volumes up 30% in 2003. Voted best
newcomer in 2002, Coors Light holds a fifth of the bottled lager market, making it
the second largest American bottled lager in Ireland. The introduction of Coors Light
on Draught in 2002 gave the brand yet another way to bring the cool, crisp beer to
customers in Dublin and Cork. For 2004, an intensive draught rollout is planned.
"Coors Light prides itself on giving the customer a fresh and exciting experience but
set against a background that works within Heineken Ireland's newly developed alcohol
responsibility programme," says Helen Meredith, Brand Manager of Coors Light.
draught service department giving regular feedback about their
experiences in the market.
It may seem like pretty obvious, but Nico Vervelde repeats that
Heineken Ireland's success is due more than anything to the
quality and motivation of its employees. "Heineken Ireland has
excellent people, who are focussed on the execution of the
company strategy." These words must sound like music to the
ears of HR manager Ken O'Connor. He is in fact the man who is
responsible for giving shape to an organisation with an open and
performance oriented culture. "In a survey into the popularity of
businesses in Ireland Heineken Ireland came sixteenth. That shows
that Heineken is a popular employer."
Heineken Ireland also offers employees every opportunity to
develop themselves further.
Denise Burke is a good example. Having started as a secretary in the
financial department 22 years ago, she now works as Organisation
Development Manager. Denise is pleased with the opportunities
