SYSTEME de i
NETT0YA6E et de
STERILISATION
Stakeholder dialogue
company and the public's associations with the brand name are
inextricably intertwined. CSR provides several benefits for an
organisation, as it results in better operational performance, as all
company processes are continually being scrutinised. The relation
ship with the various stakeholders improves, as they are listened
to and discover that they can exercise influence on the course of
events. This in turn can contribute to the company's reputation
and its position in the relevant markets. Many consumers prefer
products from an organisation with a good reputation; people like
working for it, and employees are more inclined to continue
working there. This strengthens operational continuity, which
makes our company a more attractive prospect for investors.
Heineken is part of a system of interested parties, also referred to
as stakeholders, who have an interest in the continued existence
of the company. Heineken is an employer, a supplier, a partner, a
publicly traded company, a customer, a payer of taxes, an
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