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maximum of 200 beer pipes per hour, but the new machine
produces six times that number. So nothing more stands in the
way of an accelerated roll-out of the system.
What is David and why was it developed? Huub Maas, project leader
for David, explains: "There are many on premise outlets that
would love to have a Heineken dispenser installation. But because
of their modest beer turnover we cannot install a traditional
dispenser unit on their premises. Once a keg has been broached,
it has to be empty within three days. If not, there is a risk of
unwanted microbiological growth in the keg and in the beer
supply pipes, with a potentially adverse impact on the quality of
Heineken Beer. Since we obviously want to maintain the high
quality of our product, we have until recently applied very strict
volume criteria when deciding on whether to honour requests
from on premise proprietors."
The development of David has brought an end to that dilemma.
The owner of the outlet knows that he can serve a perfect
Heineken beer without any losses during the dispensing operation,
whilst Heineken no longer needs to worry about a possible
deterioration of the beer's quality. Peter van der Steenhoven of
the David project team spent the past year selling David. He visited
Heineken Operating Companies, explained the advantages of
David and also demonstrated how the new installation works.
In almost all countries in which Van der Steenhoven presented
his product the response was one of great enthusiasm and orders
were immediately placed for delivery of a David dispenser unit.
The Operating Companies had accurately assessed the potential
success of David, as the new installation has received very positive
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