H ITri
R!i. - i
AffltQCtt
A8BAYE ABDIJ
BAYE 'ABDIJ
label has been restyled to present the brand in a way that appeals
more to today's target groups: consumers who emphasize quality
and heritage. The restyle enables Affligem to be launched in any
country as a premium abbey beer. Affligem's main distribution
channels will be in grand cafés and luxury bars, where young,
dynamic people meet. Consumers around the world show an
increasing demand for premium beers. In a portfolio approach to
the market, consumers are offered a wide range of products to
choose from, one brand supporting the other. In this case, on
trade distribution channels will be able to serve both pilsners and
premium beers, enhancing the experience of their customers.
Affligem Blond is a bright golden abbey beer with a surprisingly
fresh taste. A selection of high quality hops provides the unique,
delicious hop aroma and gives Affligem Blond a remarkably full
and balanced taste.
Affligem Dubbel is red brown abbey beer, brewed with caramelised
malt. Its mild taste hints at dried fruit and chocolate. Secondary
fermentation occurs in the bottle. This gives the beer its intriguing
edge. That is also why Affligem Dubbel is stocked upright.
Affligem Tripel is the crown jewel of the abbey beers. It is amber
coloured with a rich and full bodied flavour that hints at honey or
pralines and should be enjoyed slowly to savour its unique taste.
Secondary fermentation occurs in the bottle.
PAGE 39
