...the largest takeover in Heineken's history:
the acquisition of the Austrian brewing giant BBAG...
...the David dispense system has already been
installed in more than twelve countries...
...Chairman of the Executive Board about taking
Heineken to the Next Level...
...Heineken aims to be among the best performing
breweries in energy efficiency worldwide in the year
2010...
...Heineken USA: It's all about getting closer to the
market...
...selective distribution keeps aluminium bottle
exclusive...
...Affligem beer restyled and ready to roll out...
...Heineken Italia has introduced its own range of
specialty beers...
...Champions League: Amstel renews sponsorship
contract...
...Thirst: an impression of the worldwide dance
event headlined by renowned international
DJ Paul Oakenfold...
■i
CO
O
J ULY 2003 The World of Heineken is published twice a year by the Corporate Communication Department of Heineken International. If you
have any suggestions or comments, please send them by e-mail to the editor. Partial or full reproduction of articles or illustrations is only
permitted with the editor's explicit consent. 2003, Heineken International.
Editor Karin Heere, e-mail: a.c.heere@heineken.com Translations Alan Hemingway, Ridderkerk Photography Hendrik Jan Smit, the beeldredaktie
and others Art Direction Ctrl+N, Amsterdam Lithography Printing: De Volharding, Amsterdam (print run 14,500 copies)
