...Heineken saw the need to have
fresher beer in the market...
...I think it is
Heineken's
European
culture that
influences our
.Si
Convenience
thinking solely of sales data. Information relating to other links in
the chain (operations, legal, etc.) also has to be incorporated in the
database. "We have to be more than just a library that you can visit
to find the information you need. We must be an active part of the
discussion and have a clear link with the rest of the organisation."
One sales channel in the off premise segment that traditionally
generates a high volume of beer sales is convenience petroleum.
For very many Americans, stopping in at the convenience store or
