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Getting to know Charlene de Carvalho-Heineken
In November 2001, Alfred Heineken announced his intention to step down as Chairman and
Delegated Member of the Management Board of Heineken Holding. Following the death of her
father on January 3rd 2002, the family shares passed to Charlene de Carvalho-Heineken. She will
continue to hold the shares in the same tradition as her father.
new acquisitions
In September 2002, Heineken made a public offer for the only brewery group in Egypt. A few days
later, Heineken strengthened its position by acquiring a majority stake in the sole brewery of
Lebanon and establishing a strategic business alliance in Central America. Read more about
Heineken's expansions in Egypt, Central America, Lebanon and Kazakhstan.
Asia Pacific Breweries
Following its whirlwind expansive growth in the 1990s, Asia Pacific Breweries took a time-out for a
few years to get its (financial) breath back and prepare for the next step. CEO Koh Poh Tiong now
sees even more possibilities in the region. Australia, Korea, India and, above all, China. This time in
The World of Heineken we focus on the past, present and future of Asia Pacific Breweries.
The Heineken University
In January 2003, the Heineken University will celebrate its fifth birthday. Launched in 1998, the
Heineken University started life with the following mission: to share, create and mobilise knowledge
within the worldwide Heineken organisation. Read more about the Heineken University, that is
constantly developing new methods to facilitate the transfer of knowledge and expertise.
Filled Bottle Inspector
In order to minimize the chance of glass particles getting into the bottle to practically zero, special
inspection equipment had to be developed. This has resulted in the development of a new machine:
the Filled Bottle Inspector (FBI). A good example that Heineken's own technology leads the way, and
the Heineken company revolves around quality.
Amstel proud sponsor of the UEFA Champions League
Nowadays, the UEFA Champions League has outgrown to one of the most spectacular football
events in the world. Amstel, being the unpretentious beer for having a good time together, makes
"j its association with the UEFA Champions League more than logical.
O
november 2002 The World of Heineken is published twice a year by the Corporate Communication Department of Heineken International. If you have
any suggestions or comments, please send them by e-mail to the editor. Partial or full reproduction of articles or illustrations is only permitted with the
editor's explicit consent. 2002, Heineken International.
Editor Karin Heere, e-mail: a.c.heere@heineken.com Translations Alan Hemingway, Ridderkerk Photography Hendrik Jan Smit and others Art Direction
Ctrl+N, Amsterdam Lithography Printing: De Volharding, Amsterdam (print run 14,000 copies)
