ANTHONY RUYS
Since April 25th, 2002, Anthony Ruys is the new Chairman of the Executive Board of
Heineken N.V. In this special interview with Mr Ruys you can read everything about vitality,
sustainability and growth
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RUGBY
Heineken and the International Rugby Board announced that Heineken will be a worldwide partner
to the Rugby World Cup next year. The announcement was made at a star-studded launch held in
Australia last May. The tournament, which is the 3rd largest sporting event in the world and the
world's premier Rugby event, will be hosted in Australia in October and November next year.
RUSSIA
Since the beginning of this year, Heineken gained a foot hold in Russia. The Bravo International
brewery, based in St Petersburg, started in 1999 and is the fastest growing brewer in the country.
Heineken is pleased to announce that it signed an agreement to acquire Bravo International.
With this acquisition Heineken gains a foothold in the expanding beer market in Russia.
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BEER CULTURE
Beer is becoming more and more popular in the world of the gourmet kitchen. Getting beer onto
the table in the big restaurants alongside wine, that was the challenge for Heineken in
Mediterranean countries like France, Italy and Spain. Read more on pages 32-35.
AFRICA
Heineken has been present in Africa for more than 55 years, and sees great potential for its local
breweries and for exports of Heineken and Amstel. For several years in succession, exports to
Africa have been showing increases.
JUNE 2002 The World of Heineken is published twice a year by the Corporate Communication Department of Heineken International. If you have any
suggestions or comments, please send them by e-mail to the editor. Partial or full reproduction of articles or illustrations is only permitted with the editor's
explicit consent. 2002, Heineken International.
Editor Karin Heere, e-mail: a.c.heere@heineken.com Translations Alan Hemingway, Ridderkerk Photography Eddy Posthuma de Boer ANP, Hendrik Jan
Smit and others Art Direction Ctrl+N, Amsterdam Lithography Printing: De Volharding, Amsterdam (print run 14,000 copies)
