in four thousand years'
time, they'll not know that
Heineken ever existed
Some condolences from fellow brewers
zjt-
Anheuser Busch (Budweiser)
Mr August A. Busch III (CEO): "For more than half a century,
Freddy Heineken was an active and respected leader in the global
beer industry. No-one taught us more about expanding market
share than he did. Our industry will miss him, his creativity and his
dynamic leadership."
Kirin (shareholder in Heineken Japan, 49%):
"We fondly remember Alfred Heineken's wonderful work, that turned
Heineken into a world class brand and express our deepest
gratitude for the huge amount of work he performed to achieve
the sales of Heineken in Japan. May he rest in peace."
significance. He was far ahead of his time in that: in the belief in
the strength of a brand, in this case his own surname. He also
penetrated foreign markets at a very early stage, in a way that
did not start to happen in many other branches of industry, and
certainly not in the brewery world generally, until later."
Koninklijke Grolsch
Mr J. Troch (CEO): "Mr Heineken made an incalculable contribution
to Heineken's development to become the world's strongest beer
brand and the most international brewery group. His activities have
had a positive impact on the image of the entire Dutch brewing
industry."
Interbrew (Stella Artois, Oranjeboom, Dommelsch and Hertog Jan):
"He did a great deal for the image of Dutch beer. That's why
The Netherlands is now the biggest beer exporter in the world."
Brau Holding International (Joint venture of Heineken and
Bayerische Brau Holding)
Axel Meerman: "To everyone in the brewing industry, Heineken
was a remarkable personality and a great visionary."
"He was the first to discover that a brand can have a global
Bavaria
Mr P.J.J.M. Swinkels (CEO): "We at Bavaria, and the Swinkels family
in particular, will remember his exceptional personality with very
great fondness. We shall always cherish the personal ties that
developed with the Heineken family during the Second World War.
His expertise at the administrative and commercial levels, his
tremendous efforts on behalf of brewing and his social commitment
will remain in our memories. The brewery world will miss his
remarkable input."
