celebrating the new visual identity
in a very special way
Willem Hosang,
General Manager Heineken Switserland
Leonore Schudel,
PR and Communication Manager
yiofier
wanted to bring the different cultures and languages together and
to create a strong bond for the future. The train symbolises the
new ride to the future for Heineken Switzerland."
cost-saving effect. As the Heineken name and brand are
distinctive for the organisation, these are the foundation on which
the Visual Identity has been built.
All elements of Heineken will reflect the new Visual Identity.
Headed notepaper, visiting cards, internal memos, the intranet
and the house magazines will ultimately all be designed according
to a single, unified style. The aim is to give the organisation as a
whole more cohesion. Consistent use of a single Visual Identity has
several advantages. It brings increased efficiency and also has a
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