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Since October 9th, 2000, the new Heineken Visual Identity has
been rolled out within the company. The new Visual Identity is
intended to create a more uniform structure, and Heineken will
be able to present itself much better as an entity. Heineken
Switzerland celebrated the launch of the new Visual Identity in a
very special way.
as one big family to celebrate the new inauguration of Heineken
Switzerland, previously known as Calanda Haldengut Brauereien.
All employees met at a small train station at the beginning of
the Rhine Canyon, where a unique twenty-kilometre ride began in
a specially decorated train. In an unforgettable ceremony, the
company was re-named and celebrated.
Heineken Switzerland implemented the new worldwide Visual
Identity as one of the first Operating Companies. On May 4th,
2001, all employees (580) from Heineken Switzerland could unite
Leonore Schudel, Manager of Public Relations and Communication
at Heineken Switzerland, explains: "For me, the most important
thing was to unite all people in the Swiss Heineken family. I really
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