HEINEKEN USA INTRODUCES THREE-LITRE BOTTLE
HTS RECEIVES ISO 9001-CERTIFICATE
AMSTEL 1870 AND ORO LAUNCHED
IN SPAIN HEINEKEN ATTITUDE
AMSTEL
Heineken USA will, just iri time for the holi
day selling period, offer a limited- edition
three-liter bottle, shaped like a champagne
magnum. The three-litre bottle, which will be
packaged inside a holiday box, will be
available at retail starting in November 2001.
Steve Davis, Heineken USA's Senior Vice
m
Mr Hiemstra (left) receives the certificate
from Mr Van Boxmeer (right)
President of Marketing, explains: "Inventive
packaging alternatives, such a the popular
Heineken Keg Can and Mardi Gras, are
effective ways to reach consumers and help
them celebrate special occasions
throughout the year. It is a great gift idea
for beer lovers, or the perfect way to quench
everyone's thirst at your holiday parties."
«at.
c£
A
VJ'i
New three-litre bottle
On September 13th, 2001, Heineken
Technical Services (HTS) received the ISO
9001-certificate for their quality system.
The HTS Quality System describes how HTS
operates so that the clients have faith in
the results. Jean Frangois van Boxmeer,
member of the Executive Board, presented
the certificate to the Director of HTS, Siep
Hiemstra. Besides many congratulations
and compliments, Mr Van Boxmeer also
gave the advice that it is important to stay
alert that the quality system remains sound
and lively.
Siep Hiemstra, HTS Director since August
1st, 2001, thanked everybody for his or her
efforts and support in the development of
the quality system. Besides the certificate,
a special artwork was presented to Kees
Westra, Head of Project Services. He was
involved with the project from the start
and explains: "Nowadays we make clear
agreements with the clients at the
beginning about what and when to expect.
That makes sure that the focus stays where
it should be and it guarantees satisfied
clients at the end."
In May 2001, Heineken has launched two
Amstel brands in Spain: Amstel 1870 and
Amstel Oro. The launch is a result of the
innovation policy of Heineken Espana and
the compromise of responding increasing
consumer demand for higher quality and
taste beers.
Amstel 1870 and Oro are brands that are
oriented to the specialities segment,
elaborated with natural ingredients,
following the Amstel tradition and roots.
Initially, they where launched in the north
of Spain and the second step was the launch
in Madrid and Barcelona. Two months after
the launch (and only in the northern regions),
Amstel 1870 has reached more than 5,000
hi and Oro more than 2,000 hi. Consumer
perception is really good and moreover,
the gross contribution of these brands is
actually the highest within Heineken Espana.
Amstel Oro and Amstel 1870
