05 the shires have been
heineken's showpiece horses
for years, only this breed is
strong enough to pull the
heineken beer wagon
06 here, you can test your
knowledge of heineken:
the beer, the brewing process
the company
07 the three generations
of the heineken family,
who played such a decisive
role in the company's success
are featured in this room,
founder gerard adriaan,
his son henry pierre and
grandson alfred henry
08 a typical amsterdam
alleyway leads to the room
where the history of heineken
occupies centre stage
09 for many visitors, one
of the highlights of the experi
ence is the bottle ride, here,
you can find out everything
about how a bottle of heineken
beer is filled
NEW EXP
