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ATHENS 2004
Mr M. Tanes (right), General
Manager of Athenian Breweries,
after the contract signing in
February 2001.
Left: Ms Gianna Agelopoulou,
President Organising
Committee of ATHOC.
The Olympic Games, first played in 1896 in Greece,
are the world's greatest sports and cultural event.
Heineken's Athenian Breweries is enthusiastic and
proud to be sponsoring the 2004 Olympic Games
in Athens.
An Olympic sponsorship offers the sponsor the
exclusive privilege of association with the uniqueness
of the games and with the moral values of the Olympic
Movement: friendship, hospitality, peace, participation
and equality, and with the vitality of sports.
Mr Tanes, General Manager of Athenian Breweries,
explains: "Athenian Breweries has the required
enthusiasm, strength and spirit and, with the
cooperation of the Heineken family and the Athenian
Organising Committee of the 2004 Olympic Games,
we will contribute to a successful Olympiad."
Athenian Breweries, market leader in Greece with a
market share of more than 70%, has breweries in
Athens, Patras, Larissa and Thessaloniki.
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