As from May 23rd, 2001, the Heineken museum in Amsterdam is open again, after a large-scale
rebuilding operation. The new 'Heineken Experience' offers you an outstanding view of the world of
Heineken, thanks to a superb combination of nostalgia and today's technology. Please enjoy a
foretaste of what to expect at the Heineken Experience.
On May 1st, 2001, Mr J.F.M.L. (Jean Frangois van Boxmeer and Mr M.J. (Marc) Bolland were appointed
to the Executive Board of Heineken N.V., which now consists of five members. Please meet the two
new members of the Executive Board.
For the third consecutive year, Heineken will be the major sponsor of the Rockwave Festival, the
most popular rock festival in Greece. It is the cornerstone in the Heineken music communication plan
in Greece. The event attracts more and more guests each year, and the Heineken name is already t
strongly connected to the music festival. r ..'JVii
PAGE 13 GREECE
PAGE 14 NIGERIA
Nigerian Breweries, in which Heineken has majority participation since late 2000, plays a prominent
role in Nigerian society and makes a strong contribution to the country's economy. Our feature story
gives you an impression of Nigerian Breweries and captivating Nigeria. Read about Nigerian
Breweries' vision, mission, strategy, structure, systems and people.
By the end of 2001, the Polish Zywiec Group (formed after Heineken acquired four brewing groups in
December 1998) will have completed its three-year restructuring programme. The aim of the plan is
to establish a world-class brewing group.
PAGE 32 POLAND
Rugby is a game that requires strength, speed and skill. Nothing quite compares to the game of
Rugby. It's a game where the fans are die-hard and where their loyalties are never questioned.
Millions of fans world-wide have shared a Heineken or two at recent Heineken Rugby tournaments.
A rewarding sponsoring project.
The World of Heineken is published by Heineken International and is published twice a year. If you have any suggestions or comments, please send them to:
Heineken International, Corporate Communication Department, P.O. Box 28, 1000 AA Amsterdam, the Netherlands.
Production Karin Heere (e-mail: a.c.heere@heineken.com) Translations Alan Hemingway Photography Pieter Boer, Hendrik Jan Smit and others Design and
Production Van Van Wees, Amstelveen Lithography VBF prepress, Amsterdam Printing De Volharding, Amsterdam Print run 17,000 copies.
Partial or full reproduction of articles or illustrations in this publication is only permitted with the publisher's explicit concent. 2001 Heineken International.
