SHOPPING ON THE INTERNET
Heineken's Internet site has been enriched with
a real live shop, so the many fans of Heineken merch
andise can now purchase a wide range of products
without leaving their armchair. Thanks to a tracking
system customers are able to follow the exact status of
their order.
XPORTNET
Nowadays, if you wish to optimise communication
with your clients, you soon consider using the most
advanced methods of communication, such as the
Internet. Heineken Export has set up the XportNet,
a secure Internet site that keeps distributors
throughout the world informed of current develop
ments on a daily basis. In October the XportNet was
brought online on a small scale, but the number of
users should increase quickly.
OCTOBER 1999
The World of Heineken is published by Heineken Internationaal Beheer and is issued twice a year in English and French. If you have any suggestions or comments, please
send them to: Heineken Internationaal Beheer. Corporate Communication Department, P.O. Box 28, 1000 AA Amsterdam.
editor Jan Kroese translations Alan Hemingway photography Pieter Boer (cover), Erik Kuck, Frank van den Berg, Allsport, and others design and production Ilper/O&P
lithography Repar Prepublishing printing Drukkerij Haverlag print run 15,000 copies
Partial or full reproduction of articles or illustrations in this publication is only permitted with the publisher's explicit consent. 1999 Heineken Internationaal Beheer B.V.
BOLLAND
He is managing Heineken Export Group since the
beginning of this year. Marc Bolland on his new posi
tion, his predecessor and, particularly, on the future of
Heineken Export Group: "Heineken Export is moving
towards channel management".
HeinekenShop
sale us$50.00
CANADA
The Canadian beer market is on
the move and in Heineken's
favour. With the appointment of
John Kennedy as the Heineken
representative for Canada, the
sales of Heineken beer in this
huge country have started to
increase rapidly. Therefore in this
issue of The World of Heineken
we focus special attention on
Canada, the country with two
languages, two cultures and even
more beer markets.
SYDNEY
Heineken is the most international brewery in the world, with its
roots in the Netherlands. This relationship with the Netherlands
has a particularly strong presence during the Olympic Games.
Heineken is sponsoring the Holland Heineken House in Sydney,
Australia, during the 2000 Olympic Games, as it did in Atlanta and
Nagano. The Holland Heineken House is a meeting place for Dutch
athletes, officials, the press and supporters.
