JAZZ IT THE CANARY ISLANDS THE ART OF TENNIS BY JOHN MCENROE The Scott Henderson Blues Band, Kevin Mahogany, Carmen Lundy, the Danilo Pérez Trio and the Julio Barreto Cuban Quartet, together with many local jazz musicians, featured on the programme of the Heineken Canarias festival 'Jazz y Mas'. Heineken has now been sponsoring this festival on the Canary Islands for five years and will conti nue to do so until the year 2003. The success of Jazz y Mas makes a strong contribu tion to strengthening and confirming the Heineken image on the Canary Islands. 24 Former tennis ace John McEnroe is making more and more of a name for himself as an artist. He also produces works for Heineken USA, as for the past three years McEnroe has designed the artwork for a limited edition of T-shirts. These shirts are issued by Heineken USA on the occasion of the US Open Grand Slam tournament that is held at the beginning of September each year. Heineken was again the main sponsor of this year's event. McEnroe was previously known for playing tennis with feeling and sensitivity. In recent years he has been wielding his brush just like he did his racket. For this year's T-shirt he produced his own interpretation of the New York skyline with fami liar buildings such as the Empire State Building and the TWin Towers. The green Heineken bottle features in the foreground. The T-shirt has been produ ced in a limited-number edi tion and is offered for sale to tennis fans in the USA. At the same time Heineken USA is supporting the John McEnroe Foundation, an organisation set up by McEnroe to provide financial support to charitable causes in all parts of the country.

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World of Heineken | 1999 | | pagina 24