TORONTO
Few cities in the world have such a distinct landmark as
Toronto: the Canadian National Tower. This building, still
the record-holder as the highest edifice in the world, is
known in $hort as the CN Tower and rises majestically
above the already impressively tall skyscrapers in the city
centre. A lift ride to the top (with its spectacular view) and
a visit to the highest point (447 metres) is so worthwhile
that people with a fear of heights really ought to conquer
their fear to enjoy the experience. But the 'glass' floor is a
different kettle of fish. If you stand on that, you feel like
you're floating as you look straight downwards at a vertical
drop of a dizzying 325 metres. Only people with a strong
stomach will enjoy that experience.
The CN Tower and the skyscrapers, the suburbs, they
are all exponents of an American-oriented part of Canada.
In the restaurants and bars you hear the typical American
phrase "What can I get you guys?" and, as you zap through
the channels on Canadian TV, you come across many
American stations. In the city of Toronto you find that there
are a lot fewer old buildings than in Montreal, but the
nightlife is just as lively. In what is simply known as the
Entertainment District, close to the CN Tower, there are
many theatres, countless restaurants and bars. Those bars
also include an establishment called the Indian Motorcycle
Cafe, one of the new hot spots in Toronto. Indian
Motorcycle is originally the name of a motorbike, but today
it is also used as a clothing brand and it is also the name of
The Queen's Quay Liquor Store in Toronto,
the top selling liquor store outlet in the whole of Ontario.
Outdoor advertising for Heineken. As a Canadian advertising guru
commented: 'They won't win awards, but this is smart communication'.
from the Rotterdam docks to Canada, every effort is made
to organise all shipments before or after this Spring thaw.
But that cannot be achieved in all cases and so half-empty
containers are sometimes shipped out.
The beer for Quebec arrives in Canada via the port of
Montreal. The beer for Ontario (around 80,000 hi per year)
also arrives at the port of Montreal and is transported by
rail to government warehouses in Ontario. The beer desti
ned for Canada's Western Provinces is also shipped by rail
in the summer period. In winter, when the overland trans
port possibilities are limited because of the weather condi
tions, use is made of the port of Vancouver, on Canada's
west coast. Transport by land would be possible, but it is
costly because only climate-controlled containers can be
used. Incidentally, the volume of Heineken Beer that is ship
ped in the winter months is significantly lower than in the
rest of the year. Sixty per cent of all beer in Canada is drunk
in the months of May through September. Only in the
Christmas period does consumption show a peak again, as
in many other countries.
