Moreton Terrace (Hong Kong Island): 30 metres high by 35 metres wide. On the North Point Industrial Building (Hong Kong Island) is Heineken's biggest billboard: an amazing 43 metres high and 20 metres wide! Not only buildings can be used to display Heineken advertising. Heineken was the first company to advertise on the back of city buses. From September through to December last year forty buses with Heineken ads travelled the streets of Hong Kong.

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 1999 | | pagina 15