J V* v
Bulgaria looks to be a
promising market
Bulgaria: once upon a time it was arguably
the most anonymous country in the East Bloc.
Czechoslovakia had its Prague Spring
in 1968, Hungary had its uprising in 1956,
Romania had its infamous dictator
Ceausescu and Poland had its strike
leader Walesa.
And Bulgaria? Tourists holidayed on the
Black Sea coast and that was more or less it.
For Heineken, too, Bulgaria long remained
unknown territory. It was only in 1992 that
Bulgaria could be coloured green on the
Heineken map of the world. Thanks to lavor
Todorov.
UNPS ON THE ROAD TO SUCCESS
