The total screen is eight
metres high and an amazing
ninety metres long.
We're talking about Vision
Square, the screen that
visitors to Holland's national
airport Schiphol have been
able to look at since
mid-1998. The Heineken
house style and colour is
prominently present on this
screen: the green bottle,
including a glass on a beer
mat, forms a welcome
greeting to thirsty travellers.
To attract extra attention the
display suggests movement
in the form of several crown
corks which appear to lift up.
A NEW VISION
ON ADVERTISING
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