MUSIC
COMMUNICATES
Clearly, Heineken is in the
mood for music in the
Balkans. During the summer
of 1996 and 1997, Heineken
sponsored various music festivals and performances in Croatia, Bosnia,
Slovenia and present-day Yugoslavia.
Heineken and music ace also a perfect combination in former Yugoslavia. In Slovenia, Croatia, Bosnia and Serbia, music is an important means
of communication for Heineken.
