■SPENSER FOR
ated the design as to its
technical aspects. The new
countermount was recently
included in the range of
Corporate Sales Promotions.
Changing over to a new
standard countermount
requires thorough prepara
tion. And so the British
design bureau was regularly
asked to go back to the
drawing board to make
modifications until the
design was perfected.
Pictured above: five design of
proposals which for various
reasons didn't make the
grade.
Football is one of the most
popular sports in the USA. As
football coach of the Miami
Dolphins, ex-coach of the
Miami Hurricanes and of the
Dallas Cowboys (with whom
you won the Super Bowl
twice), you're a real celebrity
in the United States. Jimmy
Johnson has his own talk
show on one of the American
TV sports stations and the
subject of conversation is (of
course) always sport.
Heineken USA sponsors this
television show and, in
exchange for this support,
Jimmy Johnson participates
in promotions organised by
Heineken USA. Sergio
Godinez, who has worked for
Heineken USA for fifteen
years and is district manager
for South Florida, invited
supermarket managers to a
meeting at which Jimmy
Johnson played the star role.
Left: Mr Godinez with his
idol Jimmy Johnson, whose
favourite beer also happens
to be Heineken.
27
