PICTURE THIS! -* Six young photographers from Holland, who form part of the 'Group of Eight', travelled to all parts of the world at the beginning of 1997, seeking to capture typical Heineken Moments. The Group of Eight was set up by eight recent photography graduates who regularly join forces for creative assignments and exhibitions and some times accept commissions from businesses. Heineken sent the six photographers 'on expedi tion' to Hong Kong, South Africa, New York, Puerto Rico and Moscow to update the selection of photo graphic images. You can see a cross-section of their impressions on these pages. One of the photographers was Martijn Steiner Lovisa. Together with Ingmar Swalue, he set off for South Africa and Moscow to make a photo reporta ge: "We received a lot of support from the distribu tors and were able to take some great pictures. In Moscow it was bitterly cold (the photographers visited the Russian capital in February this year, ed.) but people still drink their Heineken Beer even in those temperatures. What we noticed was that in Moscow the people won't let themselves be pho tographed all that easily." Martine Stig, accompanied by Tirtsa Schaap, journeyed to Hong Kong. She was pleased with the outcome of the assignment. "Hong Kong is a city where everything revolves around working hard and spending money. People there are either too much in a hurry or perhaps too shy when you ask them to pose for a photo. But we managed to cap ture some fascinating street scenes featuring Heineken Moments."

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 1997 | | pagina 12