CROATIA
Although Heineken is doing well in Croatia, Export
Manager Jacqueline Speek puts the spectacular
growth percentages into perspective. 'Let's keep
our feet on the ground. A doubling of a small volu
me is still a modest volume.'
ROMANIA
The exciting boy's adventure story of
Dan and Andrei in Romania. They are
two young men who built up the
Romanian Heineken operation from
scratch. In this edition of The World of
Heineken, we take a close look at Heinro
Distribution in Bucharest.
Increasingly, pubs put a large jug on the table for the purpose of serving
beer to the customers. Hans Schutt, Heineken's beer treatment expert,
comments on this trend.
TENNIS
By strengthening the sponsoring contract with the USTA and
supporting the brand-new Heineken Open in Singapore,
Heineken shows its strong commitment to tennis.
OCTOBER 1996
The World of Heineken is published by Heineken Internationaal Beheer and is issued twice a year in English and French. If you have any suggestions or comments, please
send them to: Heineken Internationaal Beheer, Corporate Communication Department, P.O. Box 28, 1000 AA Amsterdam.
EDITOR Jan Kroese TRANSLATIONS Alan Hemingway PHOTOGRAPHY Pieter Boer (cover), A&M Press, Schiphol Airport, Allsport and others DESIGN AND PRODUCTION Obbes Primowees
LITHOGRAPHY Repar Offsetvoorbereiding PRINTIN6 Drukkerij Haverlag PRINT RUN 13,500 copies
Partial or full reproduction of articles or illustrations in this publication is only permitted with the publisher's explicit consent. 1996 Heineken Internationaal Beheer B.V.
CONGO
A merger between the two brewing groups in the African
country of Congo was imperative. This successful marriage of
convenience resulted in Brasseries du Congo.
ZAIRE
Bralima in Zaire was in dire straights but has bounced back.
Indeed, the company is performing better than ever before in the
Zaïrese beer market. A portrait of a brewery with a rosy future.
