FUTURE
The future for Heinro is still a matter of crystal ball gazing,
feels Dan Vlasceanu. "It is difficult to map out a strategy for
the years ahead because the government is making so
many changes. We're also facing a trade deficit, which
means that hard currency is in short supply. In the autumn
there will be new elections in Romania. What will the new
government look like? What sort of measures will they
take? Government policy with regard to imported products
and excise duties remains a serious threat for us, one that
may determine the future dimensions of Heinro. If taxes
climb even further, we will be forced to carry on as a small
company with three people and to supply beer to a very
select group of customers."
"On the other hand we realise that we as Heinro have
enormous chances, as we have the Heineken mandate for
Romania. Thanks to Heineken, we can work on building
Heinro's future and making the business into a highly
respected distribution company."
Let's drink to that. Cheers! Noroc!
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